Homework
o Generate a marketing and advertising strategic plan to meets the goals of your venture.
Detailed marketing research ranging from identifying marketing segments to creating advertising campaigns was conducted over the last six weeks. For this homework, a SWOT (strengths, weaknesses, opportunities, and threats) analysis is used to streamline the best marketing method for your venture.
For this homework conduct a SWOT analysis:
• Assess strengths - This is an internal view of your marketing plan. What can be seen as a strength? Location of the business? Value of a new product/service? Brand? List at least three strengths.
• Explain weaknesses - What could make your marketing method seem weak? Incorrect advertising type? Online presence? Marketing budget? List at least three weaknesses.
• Elaborate on opportunities - What could be seen as a marketing opportunity? New market? List at least two opportunities.
• Predict threats - What could dampen your marketing strategy? New competition? Government regulation? Supplier issues? List at least two threats.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.