Problem
1) Have you had experience with marketing automation as a consumer? Most of us have! Tell us about the experience. Was it positive or negative? What could have made the experience better?
2) What are two to three things you learned about marketing automation that you didn't know before?
3) What features about marketing automation seem especially powerful to you? How might you apply them to market your company or its products and/or services?
4) What opportunities and problems do you see with CRM alignment with marketing automation?