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What could have a major impact on buyers behavior

Discussion: The Risk Of Using Hybrid Sales To Forecast Growth Of Electric Cars

Article: The Risks of Using Hybrid Sales to Forecast Growth of Electric Cars By Brad Berman.

Read the article and answer the following questions:

1. Discuss the dangers of using consumer market data to forecast.
2. How have firms forecast the demand for other new products, like color TVs or HDTVs?
3. What could have a major impact on buyers' behavior?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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