1. As brainstorming tool a SWOT analysis is a very powerful and useful but do you think the PEST Analysis adds additional value? Why?
2. Before the Bohai oil spill occurred, ConocoPhillips SWOT analysis. (400-500 words at least)
3. What could be the career fallout for someone who is unwilling or unable to train to become a better communicator? Can workers today be successful if their writing remains poor?