Assignment: Business Paper
Select a business from below. Through the case study and additional research of articles and public company documents, develop a paper about business level strategy. Following Porter's Five Force Model, your paper must address the following questions:
o What is (are) the main industry (industries) in which the company competes?
o Using S.W.O.T., identify the assets of the firm, the capabilities of the firm, the core competencies of the firm and its competitive advantage(s).
o What business level strategy does the firm seem to be pursuing in this industry? Why?
o What corporate level strategies is the firm pursuing? Why?
o Have there been any major changes in its strategy recently? Why?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.