Assignment:
The global business environment is constantly evolving based on the...
The global business environment is constantly evolving based on the forces in the general and task environment. In order to sustain the company and maintain a competitive foothold, organization leaders must consistently analyze the global environment and adjust their strategy as needed. Managers play an important role in implementing strategies to achieve a company's mission and goals.
APPLE INC.
Research a company with stockholder reports available. These reports can usually be found on a company's website. Use the report to answer the following questions:
- What is (are) the main industry(ies) in which the company competes?
- What business-level strategy does the company seem to be pursuing in this industry? Why?
- What corporate-level strategies is the company pursuing? Why?
- Have there been any major changes in its strategy recently? Why?
Share how your understanding of the above questions can apply to a SWOT analysis. (For example, if you recognize that a major change in strategy revolves around expanding into foreign markets, that relates to the opportunities component of a SWOT analysis.)