What consumer trends are most likely driving the demand for, Operation Management

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What consumer trends are most likely driving the demand for

Imagine that you are working as an intern at an advertising agency and the agency just won a new account, a bottled team named Leafs Alive. The sale of bottled tea is surging, with the industry reaching $10.5 billion in sales in 2014.

1. What consumer trends are most likely driving the demand for this product

2. What cultural, social, psychological, and behavioral factors influence this market?

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Operation Management: What consumer trends are most likely driving the demand for

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