Assignment task:
Mary Meeker is widely known for her annual Internet Trends report. In April 2020, she produced the COVID trends report, and its implication on digital media and transformation.
For this assignment, you are expected to read through the report individually, and discuss it in depth with your other group members. Together you will submit a thought-based paper that includes the following:
1. Pick three highlights from the report
2. For each highlight describe its significance to a marketer:
- What consumer behaviors might change?
- Which industries will be most affected by this trend?
- Why and how and will they be affected?
3. For each highlight, pick a Canadian brand and describe what they should do in response to this trend, with rationale. A different brand should be provided for each of the 3 highlights identified.