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What consumer audience is espn targeting with the x games

Assignment:

1. What consumer audience is ESPN targeting with the X Games?

2. What are some ways that ESPN positioned the X Games to appeal to its targeted consumer audience?

3. ESPN is best known for its television networks, which could be considered one product segment. The X Games could fit into another segment, events. Why do you think ESPN would want to focus on different segments instead of just one?

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