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What constitutes a good mission and vision statement


Required Reading

Welch, J., & Welch, S. (2008). State your business: Too many mission statements are loaded with fatheaded jargon. Play it straight. Business Week, (4066)80. Retrieved from:

https://www.businessweek.com/magazine/content/08_02/b4066080139784.htm?chan=search

Question: What constitutes a good mission and vision statement? Identify 5 criteria each that you think are critical to good mission and vision statements?

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