Assignment
Question 1 - 250 words
Referencing this week's readings and lecture, address the following:
• What are the two causes of an increasing or decreasing sales number?
• Discuss all the reasons that might explain an increase or decrease in gross profit.
Question 2- 250 words
Analyzing an Income Statement
Income statements are presented in the table below for the Elf Corporation for the years ending December 31, 2010, 2009, and 2008. Write a one-paragraph analysis of Elf Corporation's profit performance for the period. Create a common-sized income statement for the three years. What conclusions can you draw from the different parts of the statement? What are the causes and effects of Elf's performance for those three years?
Elf Corporation Income Statements for the Years Ending December 31.
|
(in millions)
|
2010
|
2009
|
2008
|
|
Sales
|
$700
|
$650
|
$550
|
|
Cost of goods sold
|
350
|
325
|
275
|
|
Gross profit
|
350
|
325
|
275
|
|
Operating Expenses:
|
|
|
|
|
Administrative
|
100
|
100
|
100
|
|
Advertising and marketing
|
50
|
75
|
75
|
|
Operating profit
|
$200
|
$150
|
$100
|
|
Interest expense
|
70
|
50
|
30
|
|
Earnings before tax
|
$130
|
$100
|
$ 70
|
|
Tax expense (50%)
|
65
|
50
|
35
|
|
Net income
|
$ 65
|
$ 50
|
$ 35
|
PAPER 2
Income Statement - Ford Motor Company
In a two- to three-page paper (excluding the title and reference pages), explain the purpose of an income statement and how it reflects the firm's financial status. Include important points that an analyst would use in assessing the financial condition of the company. Also, analyze Ford Motor Company's income statement from its 2012 Annual Report.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Paper-Incoming-Statement.rar