What compels you to choose one brand over another, Marketing Management

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What compels you to choose one brand over another

Discussion

Consider the differences between targeted marketing and mass marketing and what led to the rise of each. Do you think one is more effective than the other? Why, or why not? Are you currently the target market for any goods or services? What compels you to choose one brand over another?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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