Discussion Post: Zappos- A Unique Company Culture
First, watch Igniting Creativity to Transform Corporate Culture on YouTube. This TED Talk by Catherine Courage examines how creativity needs to be infused into the organizational culture to foster innovation and to challenge the status quo. Next, watch this Zappos Company Culture video also on YouTube. As you watch the videos, think about the various elements of effective organizational structure. In your initial post, answer the following questions:
YouTube Videos:
"OL-215: Igniting Creativity to Transform Corporate Culture: Catherine Courage at TEDxKyoto 2012 (CC)"
"OL-215 Zappos Company Culture CC"
Task
a) Do you think the unique culture of Zappos will help or hurt the company in the long run? Explain and provide specific examples, where applicable.
b) Do you think more companies in the future will follow this model? Why or why not?
c) In your opinion, what company today could benefit from this unique strategy? Explain your rationale.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.