Assignment: Brand Personality, Consumer Lifestyle & Consumer Motivation
Select an automotive brand, then go to their website and review their marketing materials related to one or more of their vehicles. You can either look at a specific product (i.e. the Chevy Camaro, Nissan Leaf, etc.), a sub-brand (i.e. Toyota Prius family of vehicles, Ford Bronco family of vehicles, etc.), or the company brand as a whole (i.e. Tesla, Volkswagen, etc.). You may also wish to find advertisements or commercials made by the brand.
After reviewing the brand's marketing, answer the following questions:
o What company, product, or sub-brand did you choose? What materials did you review (company website, commercials, etc.)?
o What brand personality is the company (or product) trying to achieve with their marketing? Discuss how.
o What consumer lifestyles is the company (or product) trying to appeal to? Provide examples.
o Discuss the brand's marketing efforts in terms of Maslow's Hierarchy of Needs and/or Consumer Motivation.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.