Problem
Choose a company that you identify with. It can be any sort of company; a car brand, clothing, shoes, video game manufacturer, etc.
Write down what it is you like about that company; what is it that inspires you to support it over similar brands?
With that in mind, answer the following questions:
1. What is their "why?"
2. Are they operating from the inside out of Sinek's Golden Circle?
3. What is it about their marketing with which you identify?
TedTalk Video: "How great leaders inspire action" by Simon Sinek.