What companies do to run effective influencer campaigns, Business Law and Ethics

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What companies do to run effective influencer campaigns

Problem

i. Deceptive TradePractices and Influencers

ii. Which federal government agency has the authority to prevent unfair and deceptive trade practices?

iii. What principles does the agency above state that an influencer must follow to prevent false testimonials when influencers provide endorsements?

iv. What should companies do to run effective influencer campaigns?

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