Assignment task: Think about why it is important that communications a retailer might have with its customers pick up from where the conversation last ended. Pick one of the following that you think is NOT generally accurate in the context of this statement.
O Communications that build on the last one help a retailer develop a learning relationship with individual customers
O Each communication should build on the last one to give the relationship context
O Communications that pick up where the last one ended help ensure that the retailer demonstrates it really is listening by never asking a customer the same question twice
O Customers need not care whether or not communications pick up from where the last conversation ended
O Each communication should build on the last one to cement customers' loyalty