Part -1:
Please select a marketing plan If not using your own workplace, or another workplace you have access to, you should choose an organisation for which marketing information is easily discernable from current marketing activities or through their website, such as McDonalds.
1. What Products/services are they trying to market?
2. Who are some of the key stakeholders in this marketing activities?
3. In your own words explain How were marketing and non-marketing personnel briefed?
i. The objectives of the plan?
ii. Their roles and responsibilities in relation to the implementation of the plan?
iii. Their performance measures?
4. What communication and team building strategies were used to ensure the personnel responsible for each element of the marketing mix work together to achieve the marketing objective.
Part -2:
Choose a sample marketing plan from mplans.com to answer the following questions.
1
A) Develop a communications plan for the promotion of the company's products or services aimed at their ideal customer.
B) Explain how you would monitor the key marketing metrics in the marketing plan.
C) Explain how you would monitor the marketing expense budget in the marketing plan.
2
A) If the revenue for the company decreased by 10% and expenses increased by 10%. How would you evaluate the performance'? What actions would you take to rectify the situation.
B) If customer numbers decreased by 20% what changes would you make in the company? Explain which business practices and processes you would try to improve and communicate to stakeholders.
3
Please present your findings in a business report.