Solved: What comeau learned about building a global brand identity, Marketing Management

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What comeau learned about building a global brand identity

Discussion Post

• Is Harmonie Water a global brand? Why yes? Why not?

• Based on the findings of Project Unify and Project Aqua, what has Comeau learned about building a global brand identity?

• How can Harmonie develop its brand through advertising?

• What factors should Comeau consider in deciding how much Harmonie's brand identiy and communications be standardized or customized?

The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What comeau learned about building a global brand identity

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Marketing Management: What comeau learned about building a global brand identity

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