Homework: Sales Management
Read "Case 2.1: Jordan Wholesale Marketplace" found under the "Making Sales Management Decisions" heading following the summary at the end of Chapter 2 in your eTextbook.
For this homework, answer the questions below; your homework should be a minimum of two pages in length, not counting the required title page and reference page.
In your response, make specific references to concepts that you learned in Chapters 1 and 2 and any other sources that support your analysis of the questions. Convince the reader that your response to the questions is correct. Outside sources other than the eTextbook (which must be cited and referenced) are not required; however, they can be helpful in your responses. If outside sources are used, please adhere to APA Style when creating citations and references for this homework.
A. Is it likely that Tom Olivia will be successful in the short-term with this strategy?
B. What are the long-run implications of this strategy for Tom Olivia and for Jordan Wholesale Marketplace?
C. If you were Grace Lamkin, what advice would you give Tom? What characteristics would you expect Grace to have as a successful sales manager?
D. Describe the importance of trust in developing a buyer-seller relationship.
E. Identify and describe the personal selling approach that you feel would work best in the situation described in the case study.
Textbook: Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker, C. H., Jr., & Williams, M. R. (2020). Sales management: Analysis and decision making (10th ed.). Routledge.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Jordan-Wholesale-Market.rar