What characteristics of the celebrity do advertisers want


Problem

Use the classical conditioning framework diagram to illustrate how advertisers use celebrity endorsements to associate their products with desirable characteristics provide the diagram using a word processing/spreadsheet program, attach the document to your submission Provide a link/copy of the endorsement you're referring to.

a) Find an example of a celebrity endorsement. Provide a link or copy an image of the ad in your post.

b) What characteristics of the celebrity do the advertisers want to associate with their product?

c) Apply the classical conditioning framework diagram to this example. You will create your own diagram to represent the information from the example you have found. Please paste this table in your post, or attach a file if necessary.

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Other Subject: What characteristics of the celebrity do advertisers want
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