Assignment
1.Target Customers/Users
Who are the current customers/users? Include information related to demographics, psychographics and buying behavior, price sensitivity, customer satisfaction and loyalty.
How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users?
What changes can the company/brand expect in the future? How can the company/brand better serve its customers? Include information about potential opportunities and threats.
2. Competitors
Who are the main competitors?
What frame of reference will customers use in making a choice to use/purchase this brand/service?What other brands/companies might customers compare this brand to?
3. USP (Unique Selling Proposition)
How is this brand/company better than its competitors? What is the brand's USP (Unique Selling Proposition?
What is the brand's uniqueness?
What is the competitive advantage of the brand? How is it different from other competing brands?
Does the brand have any attributes or benefits that dominate competitors?
4. Positioning Statement & Motto
Develop a new positioning statement and motto for the brand you selected. Below is an example of BMW's positioning statement and motto.
• BMW Positioning statement: The brand for discerning customers of sports cars (target customers) who want an exhilarating experience (USP).
• BMW Motto: BMW is the ultimate driving machine.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.