Problem
Explain the impact of globalisation on CAFFE NERO coffee shop ( based in UK)
Status: size, location(s), employees, local or global, organizational structure (functional/divisional/matrix),
Marketing: 4 P's, branding, advertising,
Economy: Supply and Demand, Market share, profit/ financial statistics
Then identify by using PESTLE & Porter's Five Forces what challenges they face and how they could overcome them. You must develop realistic recommendations for them that match their organizational position.