What challenges that marketer face when carrying out service


Question: Which of the following are challenges that marketers face when carrying out service pricing strategy? The monetary price is not the only price relevant to service customers. The monetary price is the only price relevant to service customers. To correctly price services, marketers must take into account the value that the customer assigns to those services. Answers a and c are correct

 

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Marketing Management: What challenges that marketer face when carrying out service
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