Assignment
Review the case study Pulse Candy: Sustaining the Brand Differentiation attached and answer below questions
1. Use Porter's Five Forces Analysis framework to analyze the confectionery industry in India.
2. Pulse was launched after test marketing in a few cities. How important is test marketing in the confectionery industry? Did the test marketing delay the national launch of Pulse?
3. What are the main challenges for marketers of sugar confectionery products in India, and how can one overcome these challenges?
4. How successful is Pulse? Critically evaluate its marketing program.
5. Using the example of Pulse, explain how the customer's path to choosing a product has changed with the advent of social media.
6. Do you think the Pulse innovation provides the company with a long-term differentiation strategy?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Paper-Pulse-Candy.rar