Question: Directions: Read the case study Vizio: Disrupting Another Market. Answer the following questions:
- What challenges does Vizio face as it attempts to introduce a new line of products into a mature industry?
- Use the Internet to learn more about Vizio. Describe the company's strengths and weaknesses.
- What opportunities and threats does the company face?
- Which of the three strategies described in this chapter is Vizio using? Do you think that Vizio's strategy for competing in the PC and laptop market will be successful? Explain.