Discussion Post: Sustainability Marketing
• When it comes to meeting Kimbery-Clark's post-consumer product and packaging waste goal, what are the critical challenges facing John Opsteen, Daniel Locke, and the company?
• What challenges are facing retailers and recycling companies?
• Evaluate Kimberly-Clark's idea to develop a program to reward consumers for recycling SLPF packaging. What are the potential benefits? What are the potential downsides?
• Is a consumer rewards program necessary for Kimberly-Clark to reach its waste and recycling sustainability goal? Why or why not? Consider the three-step Fogg Model described.
The response must include a reference list. Using one-inch margins, double-space, Times New Roman 12 pnt font and APA style of writing and citations.