Problem 1: What challenges and opportunities did LAFC face launching in the Los Angeles market?
Problem 2: What were the key decisions and tactics that enabled the success of the grassroots approach to fan development?
Problem 3: Do you think LAFC has had a positive economic impact on the sports economy in Los Angeles? What data would you want to see to determine if it has indeed been positive?
Problem 4: As has been a regular point of discussion in class, the ongoing pandemic is uprooting much of the sports industry. For example, the pandemic constrains many ways a sports team might create economic activity in a local economy. What can specifically can LAFC do moving forward to help generate revenue for local businesses?
Problem 5: As noted above, most recent valuations indicate LAFC may be the most valuable MLS team. What assets or other economic factors make you believe this is or is not true? Be sure to justify your answer.