Homework: Distribution Channels and Marketing Communications
Select a big national or international brand that has advertisements that feature a famous person or persons. Based on what you know about the brand, discuss the following:
A. What does the brand mean to you? Do you have an emotional connection to the brand? Explain.
B. Who is the target market for the brand? Are you part of the target market? Why?
C. What celebrity or famous person endorses your brand? Is he or she a good fit for the brand? How does the celebrity connect with the target audience?
D. How is the brand advertised to you? Does the company use a mix of promotional tools such as public relations, social media, and traditional options, such as commercials, YouTube videos, and so on? Explain.
E. Who is the competition? Who or what do they use to endorse their product or service?
Format your homework according to the give formatting requirements:
a. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
b. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
c. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.