1. IC Companys was a decentralized organization, where each label had its own brand director. Henrik Theilbjørn wanted to create a supportive environment that would give each brand more freedom and a chance to develop its own universe and subculture.
a. What were the two major issues concerning the brand-focused and decentralized organization?
b. What caused the frustration among the country managers?
c. How could experiences be shared and best practices disseminated without compromising the uniqueness of the brands?