Question 1: What can you find out about your existing customers using secondary sources? (SBRnet)
Question 2: What type of primary information would you like to know about your customers?
- Think categories, later we will pair these with the segments.
- We want to figure out the menu of desired benefits among your customers
- Then we will identify which benefits are priorities based upon the segments
Question 3: Provide a link to your open-ended survey. (Qualtrics)