What can we learn from mass customization of tangible goods
What can we learn from mass customization of tangible goods (e.g. Lands End or Dell) that can be applied to the mass customization of services? What makes customization easier or more difficult compared to tangible goods?
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consider a major purchase you have made recentlyreview the aida model think back on the process that led to your
what can we learn from mass customization of tangible goods eg lands end or dell that can be applied to the mass
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