Problem
• Why does the WSJ feature an article about the furniture manufacturer Simply Amish? What is the point of it?
• Why is furniture manufacturer Simply Amish struggling with its supply chain? Why is it not totally vertically integrated?
• What can Simply Amish do in the longer term? Should Simply Amish begin cutting down trees? If not, how can Simply Amish extricate itself from global supply-chain strains? Is that even possible?