1. In order to avoid paying slotting allowances, a manufacturer can _____.
invest in a "pull" strategy
invest heavily in R&D to develop meaningful new products
refuse to pay them
All of these are correct.
None of these are correct.
2. What can promotion accomplish?
stimulate sales force enthusiasm for a new, improved, or mature product
invigorate sales of a mature brand
increase on- and off-shelf merchandising space
increase product usage by loading consumers
All of these are correct.
3. The promotional incentive _____ changes a brand’s perceived price or value.
Permanently
Temporarily
Positively
Concurrently
always
4. All of the following are possible objectives of social media campaigns except _____.
enhance public relations
explore social media
offer deals
launch a cause
elicit consumer-generated stories