What can companies do to ward off the negative impacts


Discussion Post: Negative Publicity

Case Study: Public Relations, Publicity and Corporate Advertising- Social Media involved in Creating and Fighting Negative Publicity.

What can companies do to ward off the negative impacts of bad press. How well did the companies in the case study do?

The response should include a reference list. One-inch margins, Using Times New Roman 12 pnt font, double-space and APA style of writing and citations.

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Marketing Management: What can companies do to ward off the negative impacts
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