Project Assignment
Beyond Meat: Changing Consumer's Meat Preference.
After signing up as a student you can purchase the case and download it.
After reading the case very carefully I want you to write a minimum 5 pages paper, answering the case's questions:
o What is Beyond Meat and why is it considered to be a healthier eating option?
o Could the company reach beyond the young clientele demographic to increase sales of its products?
o What can Beyond Meat do to shape consumer behavior and preferences regarding eating a plant based meat substitute?
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.