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What can a company do to ensure that its employees are

1. Companies used to organize and manage around the 4 P's: product, place, promotion, and price.

Today, some suggest that companies should organize and manage around the 4 C's: customer value, lower costs, better convenience, and better communications.

Discuss the causes and the benefits of such a shift in focus.

2. What can a company do to ensure that its employees are aware of what CRM is and how it plans to implement this methodology?

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