Problem 1: What can a company do to acquire and retain new customers?
Problem 2: If a company has established a corporate or organizational goal to establish and maintain customer focus, how might customer relationship strategies be established and executed?
Problem 3: What role might the Internet play in an organization's customer retention initiatives?
Problem 4: How can the Internet contribute to enhancing customer satisfaction (and thereby influencing customer loyalty) for an organization that delivers the majority of its customer experience in an online environment? (Content)