Marketing DQ
Class: What can a business do to ensure that their product reviews are, for the most part, positive? What kind of damage do you think can happen to a brand if the majority of their online reviews are not in the most flattering light?
Class: Can you think of any established U.S.-based products or services that would not perform very well outside of the country? Do you have any personal experience in your career with a product that was marketed outside of your country? How successful was this strategy?
Class: What is your opinion or experience with free samples? Do they work? Apparently they do for some companies selling product at Costco? What businesses are there today that should probably avoid free sampling?
Class: Instead of being the low-priced bidder, how can a business add value? And by doing so, how can a company command average or even premium rates?
Class: Has anyone else witnessed hidden fee trends in various industries? What did you do when you found out you were responsible for covering the fee? How do consumers typically respond to these types of trends?
Class: As a healthy foods or green marketer, or quick-serve restaurant, how would you effectively overcome higher price objections, especially in today's challenging economy?