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What branding and target marketing concepts

Assignment:

Topic: Branding and Targeting

Chilean wines are now considered on a par with California wines in many cases. Do some research for this Discussion. Then respond in a minimum of 200 words to address these questions:

1. What branding and target marketing concepts have Chilean wines borrowed from California wines?

2. What have both the Chilean and California wines borrowed from French wines?

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Marketing Management: What branding and target marketing concepts

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