What brand value of the organization against social value


Problem: Who are the stakeholder groups who would be affected by the Eskimos changing its name, and how would each group be affected? How would you recommend Janice Agrios, as chair of the Edmonton Eskimos board, respond to calls for changing the Eskimos' name? How should she balance the brand value of the organization against its social value? What wisdom does the Bible provide that could be used to help guide the organization's leaders in this situation? Provide a relevant Bible verse and explain how it applied

 

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