What brand mantra do you suggest for positioning, Other Management

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What brand mantra do you suggest for positioning

Assignment task: Positioning and Repositioning

Q1. Imagine you are the provost of a private Catholic school like the University of Scranton. How would you position your university?

Q2. What brand mantra do you suggest for positioning your school? Why?

Q3. Companies sometimes decide to reposition or redefine their products or brands. Please, provide a recent example of a company involved in "repositioning." In your opinion, was the repositioning strategy implemented by the company successful? Why?

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