Problem 1. Discuss what brand elements would be most useful for differentiating your company's brand from competing brands.
Problem 2. In a sentence or two, what is the appropriate positioning for your company's product?
Problem 3. What factors will you use to determine your company's strategic group, and what competitive strategy would be most effective as your company introduces this new project?
Problem 4. Describe how your company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product.
Problem 5. Discuss the primary pricing objective for your company. What are some of the implications of your pricing decisions?
Problem 6. Explain what type of packaging and labeling you will use to support your brand image.