Discussion Post
As has been discussed, there is an ongoing struggle within organizations to get value out of the big data they've been collecting. In the TED Talks video linked below, the speaker suggests possible reasons for this. One issue proposed by her is the need to pair big data with what she refers to as "thick" data. After watching it, think about how you could take a similar approach. What big data do you feel isn't currently being utilized to its potential. What "thick" data would you pair with it to help extract greater value from the big data investment?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.