Assignment Task:
Katie used to really like the brand name makeup L'Oreal and always bought its skin care products. But recently, Katie's roommate Sophia told her that she hates L'Oreal and can't understand how anyone would buy their products. Katie wouldn't want to be at odds with her roommate about something as simple as a makeup brand. As a result, Katie begins to buy other brands of skin care products. Which of the following best explains Katie's attitude change? Balance Theory Social Penetration Theory Uncertainty Reduction Theory The Consistency Principle Reciprocity