What benefits or disadvantages accrued as result of earlier


Problem

The timing of entry into the Indian market brought different results for PepsiCo and Coca-Cola India.

Assist with understanding the following homework questions:

• What benefits or disadvantages accrued as a result of earlier or later market entry?
• Which of the two companies do you think has better long-term prospects for success in India?

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Business Management: What benefits or disadvantages accrued as result of earlier
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