What behavioral bias has aj fallen victim to, Microeconomics

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What behavioral bias has aj fallen victim to

Problem

AJ pays full price to view Batman: The 20th Iteration at the multiplex. After three minutes of viewing, he realizes that the movie is worse than anything he could be watching on TV at home. Yet, he stays to the end, "... because I paid $9 for the ticket." What behavioral bias has AJ fallen victim to? Explain.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Microeconomics: What behavioral bias has aj fallen victim to

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