Problem
This is the last part of the research problem. From a Marketing perspective how are you going to introduce your product into the country? Answer the following:
• What basic Marketing strategy are you going to pursue; standardization or customization?
• Name one key element and why it is important when viewing the 4 P's of the marketing mix in your host country.
• What do you think will be the biggest challenge in managing your international operation
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.