Homework
Competitive Marketing Strategies: Analyzing Your Organization
Watch the video: Competitive Advantage and Marketing Strategies
Choose an existing product or service (not the same as your Course Project or Video Analysis), and write a one-page summary that answers the following four questions.
• Does the product or service have a competitive advantage (cost, differentiation, etc.)? If not, what is your recommendation for it to attain a competitive advantage?
• Is the competitive advantage of this product or service sustainable because of relevance or defensibility? If you answered no to question one, how would your recommendation lead to a sustainable competitive advantage?
• What barriers does the competition face to entering the same market or gaining a competitive advantage for this product or service?
• What is the value that this product or service provides to customers, and is that value a sustainable competitive advantage? Why or why not?
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.