a. What business will you be in? What will you do? Describe the following elements:
- Mission Statement
- Company Goals and Objectives
- Business Philosophy
- Legal form of ownership
Product or Service:
a. Describe your product or service and the benefits it will provide for customers
- Describe the industry and how you will position your company
Market Analysis:
- To whom will you market your products?
- Describe pricing, promotion, distribution and forecasts for your product/service
Strategy and Implementation:
- Describe your most important company competitive strengths and core competencies.
- Develop an operations flow diagram to show the key steps in the production of a product or the delivery of a service
Management Team:
- What background experience, skills, and strengths do you personally bring to this new venture?
- Who are the key members of the team? What strengths do they bring to the venture?
- What outside assistance will you have (board of directors, board of advisors, etc?) Be specific.